Co-founded by the Beal family - we believe in an old saying; less is more. Beal & Partners is a minimalist family creative agency headquartered in the old Terry's chocolate factory in York, England with quarters across the United Kingdom. We create extraordinary pieces of branding, strategy, research & insight, content, website design & development & performance marketing by interweaving our philosophies & our methodologies distilled from our book club in to every single piece we do. Beal & Partners is co-owned by the Beal family & our partners entrenching a sense of family, with shares held in trust. Our family culture is like a chocolate orange; made of individual segments, centred around a core, with every bite creating an earthy cocoa & zesty orange sensation. Our vision is to create a more equal experience when you bite in to our chocolate. We are only made of authentic partnerships with our partners' & our clients'. Join us in our revolutionary minimalist family creative agency.
Hello. We are Beal & Partners.
philosophy beal & partners
less is more
Creating extraordinary pieces of branding, strategy, research & insight, content, website design & development & performance marketing in the old Terry's chocolate factory in York, England is in a sense like creating chocolate. The analogy. We are fine chocolatiers who come together to source the ingredients to incorporate in to our extraordinary chocolate recipe - perhaps - we will incorporate a spoonful of earthy cocoa or a splash of zesty orange oil - however - we will always keep to our philosophy of; less is more.
‘Since the first chapter of our story, we have sought to attain extraordinary people to realise our ever-diversified portfolio of services; characterised by our family heritage, our unique proposition & our less is more philosophy.’ - The Beal Family
exploration & expedition
Only a handful of companies tell their story. Beal & Partners sometimes tells revolutionary stories by say incorporating a geometric sans-serif typeface entrenching a sense of modernity & we sometimes tell customary stories by say incorporating a beige uncoated paper entrenching a sense of heritage. Our brand designers balance art & science notably the inner disciplines of psychology & neuroscience. After all, studies prove if you tell an emotional story it triggers oxytocin; a neurochemical with another name, the love chemical. We all fall in love with particular brands. Why not yours?
Strategy / Research & Insight / Content
The point where an idea feels like one's own, is the point of inception. The law of attraction is the notion where an idea is conveyed only to those true enough to the conveyors philosophies, values & customs. It is this conveyance of an idea or ideas where Beal & Partners specialises in. From a strategy paper distilling the research and insight to content which is crafted in it's own language in of itself. A language only to those who are able to speak the language themselves. We will conquer like the Romans, the Vikings & the Normans as they are we.
ux / cro / e-commerce / seo / ppc / social
Website Design & Development
Two acronyms, forgive us. UX & CRO. Beal & Partners is extraordinarily focused on user experience & conversation rate optimisation in order to create a well-made & high-performing website. Our extraordinary designers & developers are accustomed to the journey; from the briefing papers to the wireframes, from the design to the development & from the launch to the development pipeline. Our ambition is to win the hearts & minds of users. Plus; an award-winning website would be quite neat too.
+Intranet Design & Development
An intranet is like a railway station. A central place where you go to make your onward journey. Yet, the majority of intranets and railway stations for that matter whilst provide function do not provide form. Our intranets are like the old York railway station, with form and function, with character. We have built proprietary software to underpin the function called Octavia, our railway lines, and with the beautiful architecture designed by Beal & Partners, we have created a new kind of intranet, known as Beal
We agree to disagree with just vanilla performance marketing agencies; the majority favour analytics over creativity or creativity over analytics. Our analytics & creativity perspective in equal concentration is like investing in a stocks & shares fund; the picking of stocks / places, the purchasing of shares / ads & the ebbs and flows of the markets with new trends and patterns / this one is the same. Beal & Partners creates bespoke performance marketing funds; from a fund of 40% SEO, 20% PPC & 40% Social to a fund of 100% Social, from targeting a city to targeting a country & from a budget of circa £1k p/m to a budget of circa £1m p/m.
Branding / Website Design & Development / Intranet Design & Development
Inclusion Housing is a high-growth social enterprise in York, England with Beal & Partners in partnership with our creative agency partners in Leeds & Manchester managing the project from the brief to the launch divided in to four stages. Stage 1. The re-brand project; iconography, wordmark, typography, colour palette, photography & copy. Stages 2, 3 & 4. The website re-launch project; the corporate website [stage 2], the intranet website [stage 3] [branded Octavia] & the customer website [stage 4] [with the incorporation of the Zendesk Live Chat SaaS]. - inclusionhousing.org.uk
§York St John University Business Society
Branding / Strategy / Content
York St John University Business Society's vision is to enrich the university experience. Beal & Partners created a number of pieces of branding for one of the most important societal events of the year; the annual general meeting - a special event to vote on motions, stand to join the committee & enjoy a celebratory dinner. We designed a fabric banner stand inspired by luxury fashion events, a bespoke ballot paper & a small card highlighting the vision of the society. One of our favourite pieces of feedback was; 'it felt like a wedding event'.
Strategy / Research & Insight / Performance Marketing
Luminaire Arts is a luxury art gallery & consultancy in Belgravia, London. Beal & Partners managed a performance marketing fund of 20% SEO & 80% PPC. We targeted new users with the Google Search Network & re-targeted existing users with the Google Display Network. We picked a number of places / keywords distilled from our research & insight report, purchased ads per keyword as opposed to per keyword group in order to attain highly relevant ads and lowering the average cost per click, & paired colourful photography with thoughtful copy, creating an inviting 'shop window', and encouraging users to return.
Our book club is a collective mix of creatives & readers. Every season our partners' draw up a shortlist and take it to a vote; the book with the majority wins and becomes our season's pick. Early in the season we issue our season's pick to our book club members' & late in the season we write our review. Our review incorporates our collective thoughts alongside a key insight which we will distil in to our philosophies & our methodologies in order to make Beal & Partners an even more extraordinary minimalist family creative agency.JOIN THE BEAL & PARTNERS BOOK CLUB
Deep Work divides work in to two types; deep work & swallow work. Deep work - think, a log cabin in a magnificent forest with a gold-gilded notebook on an oak desk. Swallow work - think, instant messaging and the continuous pins of notifications. We - as a society - prioritise swallow work - and yet at the same time - value deep work. How are we able to converge this divergence in ourselves & change how we spend our time to how we would like to spend our time. The book points to a significant way marker. This significant way marker is the realisation of a natural cap on deep work of up to four hours a day. How then - are we able to lean in to this natural innate type of work - or - as we like to call it - hunting time. First, we must be more conscious of swallow work. Second, we must minimise the moments of broken focus. Third, we must avoid task switching as every switch burns a little piece of our deep work allocation as a piece of us still lies in the original task. These simple - yet - hard disciplines to master are uniquely practicable steps to get the time we desire to go deep. | Key Insight | True to our philosophy of less is more, we will embed the idea of hunting time, as a tribute to old where hunting was a daily forage to go deep.
The Culture Code
Why do some companies have the capability to create a greater value in sum than the individual parts whereas others do not? The Culture Code gives an extraordinary insight in to a handful of cultures in order to solve this capability gap. One culture particularly stood out to us. Google. In the early days; the race of monetising the platform was intensifying with the funding about to run out. A key issue was the lack of relevant ads [think searching for wine and getting grapes instead] and it all came to a head when one of the co-founders left a note in the kitchen saying 'these ads suck'. Someone who had nothing to do with the ads side of the business read the note and mulled over a rough-around-the-edges solution which over time became more refined. Only made possible on both fronts by Google's idea of 20% time which gives people the opportunity to devote 20% of their time to a project of their own choosing. | Key Insight | We love the idea of 20% time and we are keen to give our partners the opportunity to devote 20% of their time to a project of their own choosing - whether it be a client project or one of our own - we are very curious to see the results.
The Black Swan
Have you ever wondered why so few people see an event before it actually happens? As a caveat, this is not a book about the gift of extraordinary sight yet it is the establishment of an extraordinary foundation. It centres on an idea known as a 'Black Swan' event. An unknown unknown, extremely rare, & extremely profound. Due to the extreme nature of this kind of event, it is consigned to the edges of the normal risk/reward distribution curve and thus creates a false sense of security. An example case in point is the financial crisis of 2007/8 where on the Tuesday 07 October 2008, the Royal Bank of Scotland's Chief Executive Officer, Fred Goodwin, at 0845, was centre stage at the Merrill Lynch Annual Banking and Insurance Conference conveying the bank's strong balance sheet. At the end of the speech, a curious banker asked 'In the time you have been speaking, your share price has fallen 35%. What is going on?'. At 1030, the Royal Bank of Scotland's Chairman, Sir Tom McKillop, made a call to Her Majesty's Treasury and told the Chancellor of the Exchequer, Alistair Darling, 'We are haemorrhaging money, there's billions going out the door. What are you going to do about it?'. At 1700, Goodwin was called to a meeting at Her Majesty's Treasury offices in Westminster which convened at 1900. At circa 2100, Darling called his favourite restaurant, Gandhi's, to place an order to the value of £245, consisting of karahi lamb, tandoori chicken, rice, vegetable curry, & aloo gobi. At circa 0200, Goodwin relented to a £45.5bn bailout in two tranches. Goodwin shortly resigned and later was stripped of his knighthood. Shortly preceding this date the Royal Bank of Scotland was regarded as the largest bank in the world. Tarnished by this event, the Royal Bank of Scotland announced in 2020 the Royal Bank of Scotland will be re-branding to NatWest, and 2020 was no exception to a 'Black Swan' event itself. | Key Insight | With recent events, we wanted to understand a sense of perspective and to understand how unprecedented these unprecedented times actually are. We feel it is more precedented than people see and thus model and with this in mind the establishment of an extraordinary foundation where you are able to weather any storm, whether in a tea cup or otherwise, is not such a bad thing.
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